The mobile sales force automation application is useful to automate company’s sales cycle without much manual intervention. It will manage Order Processing, Van Inventory, Sales Person tracking via GPS, Add new customer on field etc.

Benefits of Mobile Sales Force Automation Application :

• Increase Revenue :Sales person will download latest data using smart device and send the transactional data back to the back-office system. It will reduces the administrative work and allows the sales person to visit more customers, which result in additional orders and in turn increase in revenue.
• Reduce Manual Work :Replacing paper with smart applications reduces double entry work and the potential human errors during complex order calculation or collection.
• Customer Satisfaction: It increases customer statisfaction with rapid order delivery and suggested orders.

In today's world, smart phones are commonly used by most of the people. The usage of smart phone makes people familiar to use application build in different mobile operating systems. The most commonly used mobile operating systems is Android in the enterprise. The key features of mobile sales force automation application are as they create new orders/suggested order, Add/Edit customer information on field, Tracking salesman using GPS, Market surveys, offline mode support, POS Stock, Barcode scanning etc. The mobile sales force automation also provides features of Help to Sell Functionality i.e. suggested order, sales history, and target vs. achievement. It also includes different types of reports e.g. order, invoice, return, order summary, daily sales report etc. 

Enterprise sale force solution will plan sales strategy in back-office and continuously track measure, evaluate and refine strategy to increase business revenue. In back-office, user can generate different types of MIS reports e.g. Top 10 items, Bottom 10 items, Top 10 customer’s, Bottom 10 customer's etc. Based on different reports data, back-office user will define different deals/promotion. It includes GPS tracking of salesperson and back office user evaluate time spent by sales person at customer site, sales person route path and its real time location.

There are three types of core business in mobile sales force automation application that are like Presales, Direct sales and survey. In pre-sale business, sales person take orders only and orders would be served by delivery salesperson on defined delivery date. During order creation, sales person can apply deals on particular item, there are different types of deals defined from back-office system e.g. Percentage Off, Amount off, Buy X Get Y Free ,Buy X Pay For Y, Free samples etc. In Direct sales (Van Sales) business, sales person load items in VAN from distribution center. During customer visit, salesperson generate invoice to customer for sales items. Based on sales/return items VAN stock would be manipulated. In survey, salesperson have predefined question from back-office and salesperson will take answers for each question from customer and upload it to back-office system.Back-office system will do analysis of answers and implement strategy to improve sales. SPEC INDIA launched “ZooM” product which contains Android mobile sales force automation application and back-office portal.”ZooM” covers almost all features which can help company to grow their business.